The Olde Soul aims to operate as the #1 marketplace to connect makers and their products with shoppers who are passionate about supporting small businesses. We aim to empower those businesses to sell their unique goods more easily while giving shoppers a great online retail experience. 

The Olde Soul offers a diverse range of unique, high-quality products that can’t be found at big retailers including personal care products, apparel, home goods, and lifestyle accessories like prints and stickers. We feature over 100 small businesses across the United States. Our marketplace is always looking to expand our offerings and showcase more independent makers. 


The Olde Soul started as a men’s barbershop in Austin, Texas. The location opened in early 2019 with a simple dream: start a modern barber + retail front offering high-quality services and grooming products. 

Everything changed for Olde Soul Barbershop when COVID-19 started. The global pandemic forced our team out of typical work to reinvent what it meant to be a small business, serve our community, and support other small businesses. Locally-designed shirts were made for barber clients to support the shop which sparked an idea.

With the support of our Austin community, we were inspired to create something meaningful beyond the walls of our Austin shop: an online marketplace to connect creatives and their unique products with shoppers looking to support small businesses. 

The Olde Soul was born. 


Edgar and Sasha are a couple in partnership in all things including business. They are Olde Soul’s founders and they started the company because they believe in empowering others. They bring in diverse cultural immigrant backgrounds, styles and fields of work. Years of experience in ecomm + barbering industries has pushed them on this venture. To think that their business plans scribbled on scratch paper one night at dinner have turned into this online experience + barbershop is unbelievable to say the least and they don’t ever take it for granted.

If you create amazing products, we want to know about it! We feature and sell your items, so you can enjoy making new things.